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Coming up is a recorded Q&A call where I share my advice on black hat ASO strategies, Apple Search Ads, and buying App Store reviews.
Tips and Tricks
If you are in the Top 2 or 3 in certain keywords and you are still seeing the same small percentage of downloads, play around with different icons to get people to click ‘download’.
In terms of effectiveness and cost, the thing to pursue in terms of black hat strategies buying App Store reviews by paying people. We see dramatic boost in keyword rankings which really stick when we see people place reviews with certain keywords in it. Whatever is in your app name, put those in the reviews.
If you can afford to pay a little bit more, then go for a search boost campaign especially if you are running search ads on your app. This is the white hat way is doing a paid-to-free campaign.This is where you make a paid app free so you get press, people find you in the App Store and download your app for free, thereby increasing your searchability. The black hat way of doing this is paying people to search for your app and then downloading it afterwards.
If you are as big as Facebook, it is okay to keep sending out updates as it will not affect your rankings as everybody will go andsearch for you. If you are indie, take your time with the updates. Let the reviews stream in and pile up a bit before you launch a big update.I have a friend who released lots of updates and it hurt her ASO so now, she just accumulated the reviews first and it went a lot better as you don’t have to start from zero again.