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Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app.
Ahmed Ehsan is the founder of 3-Bz Studio.
How to Get Enough Downloads Using Keywords?
When using keywords, try to move the keywords to the left of everything so it’s a little bit better for ASL. In addition, repeat the keywords that you are targeting in the actual app name, short description and long description.
If you are using a certain keyword like “city driving,” it’s best to keep it together. You can manipulate this by making it sound cool. For instance, you can use “park in a city driving game.” In this way, Apple and Google won’t sense that you spam the app name. So, just cleverly write the keyword. Make it wordy. Go after the keyword you are targeting without sounding spam-my..
It’s best to start with 5 to 10 keywords that have a good traffic and low competition. Once you are ranking well, you can move on to 10-20 keywords.
How to Find the Right Keyword Ideas?
Keyword traffic is very important, so if the keywords you are using have a low traffic try to search for new ones. I suggest that you search for your competitor’s keywords and run it in Sensor Tower and Mobile Action. Sensor Tower’s traffic data is similar to that of Google Play while Mobile Action’s chance of difficulty is more accurate. These two tools will be very helpful in processing your keywords. Once you have the data, you can determine which keywords to use. Target those keywords with decent traffic and low competition.
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