Coming up, you will learn how to decide what keywords to use in your title, subtitle, and keywords field in iOS; and  in the long and short description and app title on Google Play. Stay tuned!

For me, there are three primary factors to look at when deciding on a particular keyword. These are the following:

Relevance
How relevant is this keyword to what your app does? If it’s highly relevant no matter what the competition is, use it in the title.

I’ve shared a number of growth hacks in the App Masters Academy that show you how to go after really competitive keywords. So, go visit the site to learn all the ASO secrets we have to go after these competitive keywords.

Traffic
If a keyword has no traffic, then it’s not worth using. Place higher traffic terms in the prominent positions, so that should be your app title and your subtitle. On Google Play, it’s going to be your app title and short description.

As these are very prominent positions, these have the most weight when it comes to keyword optimization. So, the higher the traffic of a keyword, the more likely I’m going to use those keywords on those spots.

Competition
The holy grail of keywords is finding high traffic keywords with low competition. I have different categories of keywords that you can find that have high traffic and low competition under App Masters Academy.

The lower the competition, the more I’m likely to use these keywords in the keyword field or long description on Google Play, especially if these keywords are competitors or people that I don’t want them to know that I’m using.

If the keyword has lower traffic and lower competition, I tend to use them in the Spanish Mexico localization if I’m focusing on the US market.

To summarize, the three main factors I consider when deciding what keywords to use are relevance, traffic and competition. Among the three, I suggest that you highly focus on relevance and traffic otherwise, you’ll have to growth hack to rank for your keyword.