Today’s guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign.
Christy Choi is the co-founder at First Influence Inc.
Highlights
05:38 – How to harness experiences in other creative fields to provide you with a unique approach in business.
07:15 – Why digestible content and a presentation that audiences can resonate with are integral to your influencer campaign.
09:00 – Unique approaches to micro-influencers marketing and the expected exciting outcomes.
11:07 – Micro-influencers — who are they exactly and how do you spot them?
12:12 – A free tool where you can find and connect with micro-influencers for your campaign.
24:00 – The 3 things you absolutely need before running an influencer marketing campaign.
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