Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better understanding of how your marketing efforts drive value to your company.

Shoji Ueki is currently the VP of Marketing at Grailed. When we did this interview he was the Senior Director of Growth Marketing at SeatGeek.

Highlights

03:03 – What Shoji does first when he joins a big company?

19:48 – How to find new growth channels?

23:41 – How do you scale a channel that it works?

24:27 – See Shoji’s four different major levers

24-44 – What is full coverage?

25:52 – How Shoji describes an optimized funnel?

26:46 – What is max-like efficiency?

28:43 – Do you need to do anything to leverage the influencer’s video?

Sponsors

SOCIALPETA
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

CHECKASO
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

Lakshmi uma