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Coming up is an interview from our first virtual summit from July 2018 with then Head of User Acquisition at Viber, Moshi Blum. You will discover what you need to get started with influencer marketing, how to re-engaged your inactive users, and how to approach organic downloads while running paid marketing.

Moshi Blum is currently the General Manager Israel at Adjust. When we did this interview he was the Head of User Acquisition at Viber.


02:35 – Things you need to know about influencer marketing

05:51 – Tips to contract with influencers

24:55 – Retention and re-engagement for your campaign

27:06 – How to deal with your organic return and re-engagement campaign?

29:28 – How do you re-engage with your users?

31:14 – What else can you use to re-engage besides Facebook?

33:02 – Moshi’s thoughts about user acquisition and engagement under the same roof

33:49 – What’s universal campaign?


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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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