Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth.
You will discover:
– How to know if an app is fit for subscriptions
– How to decide on subscription length
– How to price subscriptions
– Tools to help A/B test
– How to retain users and increase LTV
– The different promotions to increase conversions
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