Jen Donahoe is a Marketing and Growth Lead at Riot Games.

With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.

Highlights

04:45 – How influencer content is outperforming other forms of ads

10:37 – How to measure influencer marketing

13:40 – Getting the biggest bang for your buck

19:37 – How to approach soft launch and what metrics are most important

29:29 – How to build a growth hacking team

37:50 – Twitch vs YouTube

Show Mentions

Famebit
SurveyMonkey
Episode 826: Jordan Blackman
Adobe Spark
– Fav app: Levels

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