With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.
04:45 – How influencer content is outperforming other forms of ads
10:37 – How to measure influencer marketing
13:40 – Getting the biggest bang for your buck
19:37 – How to approach soft launch and what metrics are most important
29:29 – How to build a growth hacking team
37:50 – Twitch vs YouTube
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