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Emily Hochman is the Founder and CEO of Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all.

Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and dietitians all over the country. She is a certified health coach, founder of the Movemeant Young Professional Board and native New Yorker.

Emily Hochman is the Founder & CEO of Wellory.


06:37 – What came first of Wellory — the supply or the demand?

10:07 – How Wellory uses word of mouth marketing to increase supply and demand

13:11 – How Emily incentivizes users to share the app

13:43 – Why apps MUST master the “love experience” in their UX

17:19 – How they are growing like crazy on TikTok

20:17 – How to build a business model with high retention

26:23 – How to build a welcome flow where customers actually fill out the form

29:49 – The email marketing campaign that brings back users and drives revenue

32:35 – Three big fundraising tips that helped Emily raise over $4M

Show Mentions

– Fav app: Co-Star: (iTunes | Google Play)


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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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