Today’s guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic.
As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app.
02:10 – Where to start with user retention
06:10 – The Adjacent User Theory
10:52 – How to effectively manage in-app messaging
13:02 – The survey questions that helps them fix their product
15:17 – The strategies that led to a 230% growth in user retention
17:30 – How retention leads to lower CPIs
24:05 – How to connect user retention to overarching company/product goals
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