Today’s guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic.

As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app.

Anja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic.

Highlights

02:10 – Where to start with user retention

06:10 – The Adjacent User Theory

10:52 – How to effectively manage in-app messaging

13:02 – The survey questions that helps them fix their product

15:17 – The strategies that led to a 230% growth in user retention

17:30 – How retention leads to lower CPIs

24:05 – How to connect user retention to overarching company/product goals

Show Mentions

How Adidas Runtastic Build Meaningful Relationships with Their Users
– Fav app: Audible
The Adjacent User Theory

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