Today’s guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic.
As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app.
02:10 – Where to start with user retention
06:10 – The Adjacent User Theory
10:52 – How to effectively manage in-app messaging
13:02 – The survey questions that helps them fix their product
15:17 – The strategies that led to a 230% growth in user retention
17:30 – How retention leads to lower CPIs
24:05 – How to connect user retention to overarching company/product goals
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
We all have developer horror stories. From language barriers to bad code to developing on time. That’s why I recommend using B7Dev.com. They are affordable, fast, and more importantly trustworthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
- 854: How to Get Organizations to Buy App Subscriptions - September 23, 2021
- App Store Optimization for Million Dollar Apps (Part 4/4) - September 22, 2021
- 853: Virtual Wedding Livestream App Success Story - September 16, 2021