Skip to main content

Today’s guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents.

Sheri Atwood is the Founder and CEO at SupportPay.


02:00 – How Sheri built the first version of SupportPay

04:56 – Fundraising tips from raising over $7M

06:17 – Why you should focus on revenue first

09:01 – Focus on getting users

13:15 – The SEO strategy that helped Sheri grow

19:30 – Affiliate marketing as a great revenue driver

23:06 – Being product first then monetizing data

26:39 – Monthly vs annual subscriptions

33:20 – Promoting premium features in email marketing strategies

Show Mentions

Commission Junction
– Fav app: Life360


CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at

We all have developer horror stories. From language barriers to bad code to developing on time. That’s why I recommend using They are affordable, fast, and more importantly trustworthy. Go to

Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

Leave a Reply