Today’s guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents.

You will discover
– How she built the first version of the app
– Why you should focus on revenue first
– Fundraising tips from raising over $7M
– Focus on getting users
– The SEO strategy that helped her grow
– Being product first then monetizing data
– Affiliate marketing as a great revenue driver
– Month vs annual subscriptions
– Promoting the premium features in email marketing strategies

Sheri Atwood is the Founder and CEO at SupportPay.

Show Mentions

Commission Junction
– Fav app: Life360


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