Today’s guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents.
Sheri Atwood is the Founder and CEO at SupportPay.
Highlights
02:00 – How Sheri built the first version of SupportPay
04:56 – Fundraising tips from raising over $7M
06:17 – Why you should focus on revenue first
09:01 – Focus on getting users
13:15 – The SEO strategy that helped Sheri grow
19:30 – Affiliate marketing as a great revenue driver
23:06 – Being product first then monetizing data
26:39 – Monthly vs annual subscriptions
33:20 – Promoting premium features in email marketing strategies
Show Mentions
– Commission Junction
– Fav app: Life360
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