Today’s guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents.
02:00 – How Sheri built the first version of SupportPay
04:56 – Fundraising tips from raising over $7M
06:17 – Why you should focus on revenue first
09:01 – Focus on getting users
13:15 – The SEO strategy that helped Sheri grow
19:30 – Affiliate marketing as a great revenue driver
23:06 – Being product first then monetizing data
26:39 – Monthly vs annual subscriptions
33:20 – Promoting premium features in email marketing strategies
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