Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.
Google Play and Apple Differences in ASO and Monetization
Google Play and Apple are two different beasts so there’s a ton of differences between the two. First off are the differences in description as there is no keyword field in Android so you rely heavily on your short description and your app name. They also behave differently when you look at the data to better prove if a keyword has potential so when I do keyword research, I would notice that Apple would have open data so we know exactly how much volume a certain keyword has. Google, on the other hand, cover up their data so you can’t tell exactly how much traffic a certain keyword has in Google Play that’s why you will need to use other tools to get this information.
The best underpriced channels for growth
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Deciding on the RightPricing Model
Gavin shared that for their app, they are looking at giving it out free for two weeks to try it since teenagers do not have credit cards. If they don’t like it, then they are not their customer but if they do, they pay $.99. The in-app purchases then come later. Gavin feels that he cannot make the app free forever as it will not generate any income and ads are annoying to people. I have shared to him though that you will be surprised how a lot of people are not willing to pay even if something cost less and this had been a frustration in the app space so he can just test models out until he sees the right fit.