Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried.
Varol Okan is the founder at Parallel Axiom.
How to Respond to Negative Reviews
If you receive negative feedback from your users, take the time to respond to them. It’s highly recommended that you address the negative reviews because this shows that you care about your users.
However, don’t expect to receive a response from them after your reply. In most cases, those users will not reply and that’s normal. In fact, I don’t think you’re supposed to get anything back.
How to Optimize your Google Play Listing
When it comes to listing an app on Google Play, you have to think of a unique and creative name for your app. For example, in this case, I highly recommend using Device Info in the app name instead of CPU information because using the former will help you better rank for the app. You can also use the names Device Info Genius, Device Info Wizard or the like.
You should also use the same keyword in the long description. CPU information is not something that one will likely search for. But this is something that you don’t want to lose, so you can just put it in the tail end of the app title or in the short description.
Failed Backlinking Strategy You Should Be Aware Of
Backlinks can help boost your game in the competition. However, you should be careful when doing this as this is a difficult strategy. It’s not as simple as pointing out a write-up to your app.
You have to be careful when getting a service to work with for this strategy, too. For instance, in this case, Varol worked with Fiverr for a blog that will create a link to his app in the app store. They were very diligent and cooperative but they suddenly blocked his account and eventually deleted it.
Fiverr kicked him out of their service because they believed that the project was reportedly against a rule. They deemed that Varol was trying to offer reviews for money.
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