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Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.


Today’s guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he’s using affiliates to drive targeted and engaged users, how he’s incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him.

Nate Hunter is the CTO at SuperDraft, Inc.


01:50 – What drove Nate to create Superdraft.
03:00 – The strategies he adapted from the mobile gaming space to increase retention.
07:45 – The importance of affiliates and how to best utilize this model.
13:00 – Financial strategies that Superdraft is adopting.
14:45 – Using Facebook advertising to install volume.
15:50 – Facebook strategies geared towards user acquisition.
22:44 – Fundraising tips.

Show Mention

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Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.