Today’s guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on.

Lexi Sydow is Senior Market Insights Manager at App Annie.

Highlights

02:05 – How the newest features and the IDFA impacts user level tracking.

04:27 – Knowing whether you are just overthinking things or if it actually impact your business.

08:11 – The type of balance marketers strike with paid and organic marketing, and why you should use brand keywords for paid search ads.

14:34 – Branded vs Generic terms.

16:40 – The most impactful marketing channels.

21:05 – Using content without sound to attract users, especially GenZ.

23:24 – The categories of apps that are growing pre-pandemic and during the pandemic, and Lexi’s insights on the trending and top grossing apps.

33:57 – Why agility is important for success on mobile.

Show Mentions

App Annie Ascend
– Fav app: Houseparty

Sponsors

B7DEV
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Lakshmi uma

Podcasts & ASO Executive at Appmasters
Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.
Lakshmi uma