Today’s guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on.
02:05 – How the newest features and the IDFA impacts user level tracking.
04:27 – Knowing whether you are just overthinking things or if it actually impact your business.
08:11 – The type of balance marketers strike with paid and organic marketing, and why you should use brand keywords for paid search ads.
14:34 – Branded vs Generic terms.
16:40 – The most impactful marketing channels.
21:05 – Using content without sound to attract users, especially GenZ.
23:24 – The categories of apps that are growing pre-pandemic and during the pandemic, and Lexi’s insights on the trending and top grossing apps.
33:57 – Why agility is important for success on mobile.
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