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I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations.
Here are my top 4 tips:
Incentivize with a coupon code – When you are using ads, you can leverage on your screenshots by including a coupon code in one of them. This can get people to install your app and convert to become a customer.
Keep ad copy and visuals simple – convey a clear proposition on what the app does using super simple messaging. People have short attention spans so just hit them with a one-two punch!
Use social proof – leverage press coverages and other social proof by placing them everywhere that you possibly can. I have seen apps which had doubled their downloads just by placing social proof in their screenshots.
Let visuals inform functionality – if you have a game, using a playable ad is an example of this. People should be able to experience your app without having to download it.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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