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Show Notes

I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations.

Here are my top 4 tips:

Incentivize with a coupon code – When you are using ads, you can leverage on your screenshots by including a coupon code in one of them. This can get people to install your app and convert to become a customer.

Keep ad copy and visuals simple – convey a clear proposition on what the app does using super simple messaging. People have short attention spans so just hit them with a one-two punch!

Use social proof – leverage press coverages and other social proof by placing them everywhere that you possibly can. I have seen apps which had doubled their downloads just by placing social proof in their screenshots.

Let visuals inform functionality – if you have a game, using a playable ad is an example of this. People should be able to experience your app without having to download it.

Show Mentions

14 App Install Ads That Are Winning The User Acquisition Game

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.