Today, I’m gonna talk about what you can expect from ASO, especially for new app launch.

When you think about ASO for a brand new app, it’s a lot easier on iOS to drive organic downloads using some of the hacks I shared earlier,  such as optimizing the keywords properly.

On the other hand, it’s a lot more difficult to drive downloads purely from organic searches on Google Play. That is why I recommend that you run some paid ads to start driving the download volume and get reviews; then the keyword optimization will start kicking in.

If you think about Google and Google web search, the same principles apply. For brand new websites, you are not going to get that organic traffic immediately so you have to consistently add new content and backlinks. You have to show Google that you are a legitimate website and it’s the same thing for Google Play.

Keyword optimization will only take you so far so frankly, it won’t do too much in terms of driving downloads for a brand new app. You have to show Google that you can drive downloads from other platforms like Facebook, Instagram or your other apps.

With the right metrics, consistent downloads and great reviews, you will slowly build up steam so it can continue to drive more and more traffic.

From the downloads’ perspective, I can get new apps from 50-200 organic downloads per day on iOS. For Google Play, it’s a lot harder. In fact, sometimes, I’m not able to get downloads from organic searches, so we need to utilize the paid acquisition channel to really drive those downloads.

Google can be a tremendous source for organic downloads, it just takes time, whereas iOS you don’t need time because keyword optimization will get you to a good starting point.