Does Apple Search Ads help with keyword ranking and affect ASO? The answer is: yes, greatly.

We have a strategy where we drive downloads through keyword search by asking real people to search for your apps using your target keywords and then download your app. We have been able to manipulate keyword rankings using this hack as Apple thinks that those keywords are very relevant to your app.

Apple Search Ads is the ‘white hat’ way of doing this. Essentially, you will bid for keywords which are showing up as the number one source thereby getting the system to think that your app is more relevant than the other. This helps you rank better for the keywords that you are targeting.

They are running a new basic Apple Search Ads so check it out and run some test. If you have never done this before, you can get $100 right off the bat for running these campaigns. Remember that when running these campaigns, incorporate our tips such as using keywords which have lower difficulty, especially if you have low budget.


Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog