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Today’s guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics.

This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out

Thomas Kriebernegg is the CEO & Co-Founder at App Radar.


04:04 – How Apple search ads help newer apps.

09:49 – Tips on how to outrank your competitors.

13:11 – The impact of adding social proof in screenshots.

15:42 – The average metrics that people should be looking at.

15:59 – The average CPI that you should be aiming for.

18:29 – Leveraging search ads to bring people back into your app.

20:00 – Is ASO not that important in the bigger companies.

24:46 – Does the search algorithm really work.

27:48 – Recommendations in localizing in a budget.


With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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