Sponsor

App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is fixed, App Radar will also help you set up optimized Apple Search Ads to help you scale up your User Acquisition results.

Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.

To preview the tool, you can start a free trial here.

Show Notes

Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads.

Discovering New Keywords

To find new keywords that you can use, leverage on the auto feature in Apple Search Ads, also known as a Discovery Campaign.

To set up a discovery campaign, put Search Ads on for that ad group and add the keywords that you already have to give them broad match. When you go to the search terms on that campaign, it will show you all the new keywords that Apple has decided are relevant or similar to the ones you have and similar to your metadata.

After the results come in, pick out the relevant search terms and add then as exact match to relevant ad group campaigns or categories. This process can be tedious in the Apple Search Ads interface though so if you want automation, you can use Kitemetrics

A demo is done in the video so hit Play to see the walkthrough.

 

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.