Today’s guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use featured graphic on Google to get more downloads, how to localize your game if you’re on a budget and the Apple Search ads campaign that is crushing it for the company.

Nadir Garouche is the Senior Growth Manager at Tilting Point.

Highlights

05:25 – Is ASO still relevant to today’s hyper-casual games? Do ASO strategies contribute to increase in downloads for these types of games.

11:38 – Well-designed, thought-out icons and featured graphics on Google have the ability to influence and capture audiences; and ultimately result to more app download.

18:40 – Focus on localization, especially on languages, during app development is a contributing factor to more installs.

20:08 – Quick tips on how to localize your game if you’re a start-up or on a tight budget.

26:59 – Portrait vs Landscape: Which is a better visual presentation for screenshots.

28:47 – The Apple Search ads campaign that is crushing it for the company.

Show Mentions

– Fav app: Zero Fasting: (iTunes | Google Play)

How to know which SDKs are installed on a mobile app and what they track? (for free)

Sponsors

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