Today’s guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use featured graphic on Google to get more downloads, how to localize your game if you’re on a budget and the Apple Search ads campaign that is crushing it for the company.

Nadir Garouche is the Senior Growth Manager at Tilting Point.


05:25 – Is ASO still relevant to today’s hyper-casual games? Do ASO strategies contribute to increase in downloads for these types of games.
11:38 – Well-designed, thought-out icons and featured graphics on Google have the ability to influence and capture audiences; and ultimately result to more app download.
18:40 – Focus on localization, especially on languages, during app development is a contributing factor to more installs.
20:08 – Quick tips on how to localize your game if you’re a start-up or on a tight budget.
26:59 – Portrait vs Landscape: Which is a better visual presentation for screenshots.
28:47 – The Apple Search ads campaign that is crushing it for the company.

Show Mentions

– Fav app: Zero Fasting: (iTunes | Google Play)
How to know which SDKs are installed on a mobile app and what they track? (for free)


Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog