Sponsors

Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

Description

Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app.

Martin Hudak is the Founder at wisee.

Highlights

~ Is ASO strategy still significant for casual games? Are there types of games that ASO will be more beneficial? (3:35)
~ Effective ASO approaches you can employ for hyper casual games. (5:04)
~ The strategies involved in picking the right keywords for your app. (6:07)
~ Tricks on keyword optimization that can have a big impact on your rankings. (7:38)
~ Short description vs Long description; Picking the right keywords – Are high traffic keywords always better? (9:35)
~ How do you showpiece a new app to improve its downloads? (18:35)

Show Mention

Fav app: 8 Ball Pool: (iTunes | Google Play)

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.