Coming up, I’m going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel. 
Today’s guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the... 
Coming up, I’m going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale. 
Today’s guest is Hugo Obi, the Founder at Maliyo Games – a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot... 
I’m going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download. Page 1 of 11712345...102030...»Last » 
