7 Ways to Maximize an Influencer Marketing Campaign

7 Ways to Maximize an Influencer Marketing Campaign

Today’s guest is the Head of User Acquisition of the popular cross-platform instant messaging app, Viber.  He will talk about the things that you need to know about influencer marketing, how important retention is to your growth, and how to deal with organic activities. He will also share tips about user acquisition and re-engagement.

Moshi Blum is the Head of User Acquistion at Viber.

665: Retention Strategies with AccuWeather VP, Trish Mikita

665: Retention Strategies with AccuWeather VP, Trish Mikita

Today’s guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user’s location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills.

Trish Mikita is the Vice-President,  Digital Media Strategy at 

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