Are you spending all your time in workflows and mockups? Well today’s guest says there’s a better way to use your time and it’s by easily testing your content and user experience. She shares the biggest mistakes she sees from apps and how the top apps constantly iterate between release cycles. Also, listen to her process for making decisions quickly and accurately.
Nancy Hua is the CEO and Co-Founder of Apptimize, Inc.
What are some barriers that are prohibiting your app’s viral growth? Well today’s guest built a mobile marketing automation platform and he shares the key components to increasing your k-factor. Also, listen to the part of the show where he shares valuable insights on how you can re-engage your users.
David Jones is Co-Founder & CEO at StreetHawk.
Coming up is the story of how Latergramme started out at a hackathon and grew to over 290,000 users. You will hear about how it all began, how they work with some of the largest brands including YouTube and the NFL, and how the founders finally decided on when it was the right moment to go full-time on the company. Also, if you have that entrepreneurial spirit then listen to the part of the show where they share their thoughts on the reasons why most businesses fail.
Ian MacKinnon and Roger Patterson are Co-founders at Latergram.me.
Coming up is an inspirational story of how a female founder overcame some tough times that included appearing on the Shark Tank and not getting a deal, living out of a suitcase, and running out of money. Also, listen to the creative marketing tactics that have landed her press on Techcrunch, Wall Street Journal, and on the front page of newspapers.
Lori Cheek is Founder and CEO at Cheekd.
Coming up is a solo episode where I give you an update on what’s been going on in my world and share with you a story of a time when I almost quit – stay tune.
Steve P. Young