You’re going to discover how Apple Search Ads work for your paid apps.
If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won’t consider your app as good or relevant, so you won’t get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won’t help you a lot.
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Coming up — we’re gonna take a look at a game from someone within the audience and we’re gonna give them harsh, brutal feedback to help improve that game.
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Kevin Wolstenholme is the founder of RisingHigh Studio and RisingHigh Academy. He runs a two-person indie game studio with 13 games with 13 Apple homepage features.
They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed.
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Eric Owens is the owner and co-founder of APPBusinessBrokers.com. He’s been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years.
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You’re going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It’s a simple process that anyone can use to come up with ideas for business, apps and more!
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