I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here’s my son, Noah, to talk about what brings him back into a mobile game.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=6NKCeMy1xWg&feature=youtu.be
If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible.
However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k9waGOKhZIU
Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.
Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.
Today’s guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.
Saulo Marti is the VP of Marketing at 8fit.
How do you overcome the first years of launching a totally new service into a mature market? Well today’s guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.
Guillermo Gaspart is the Founder & CEO at BYHOURS.
