749: Fyber President, Offer Yehudai on Mobile Game Monetization

749: Fyber President, Offer Yehudai on Mobile Game Monetization

Today’s guest is the President of Fyber. You’re about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber.

Offer Yehudai is the President of Fyber.