Mobile Game Retention Strategies With This Kid

Mobile Game Retention Strategies With This Kid

I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here’s my son, Noah, to talk about what brings him back into a mobile game.

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3 App Store Optimization Strategies You Should Be Testing for 2020

3 App Store Optimization Strategies You Should Be Testing for 2020

If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible.

However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020.

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