Today’s guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use featured graphic on Google to get more downloads, how to localize your game if you’re on a budget and the Apple Search ads campaign that is crushing it for the company.
Discover how to make TikTok-style video ads that will increase your cost-per-install.
Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game from day 1, how targeting a wide audience on Facebook led to lower CPIs and the tech stack that allows you better track your campaigns.
Discover the 3 free keyword research tools to improve your app store optimization.
As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?