Today’s guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more.
This interview was recorded as part of our App Masters Virtual Summit back in November 2011.
05:00 – Are you cannibalizing your own search terms?
09:15 – What is organic uplift?
10:05 – Factors influencing your keyword and top chart rank
10:44 – Managing A/B testing
15:04 – What you need to know about A/B testing
15:46 – What is Google’s organic insights?
17:25 – What Gabe and his team do on Google side in terms of AdWords
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
- Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3) - August 3, 2021
- 846: How Runtastic Increased Retention by 230% with Anja Obermüller - July 28, 2021
- How to Scale Apple Search Ads (Part 2/3) - July 27, 2021