Skip to main content

Today’s guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more.

This interview was recorded as part of our App Masters Virtual Summit back in November 2011.

Gabe Kwakyi is the CEO & Co-Founder at Incipia.


05:00 – Are you cannibalizing your own search terms?

09:15 – What is organic uplift?

10:05 – Factors influencing your keyword and top chart rank

10:44 – Managing A/B testing

15:04 – What you need to know about A/B testing

15:46 – What is Google’s organic insights?

17:25 – What Gabe and his team do on Google side in terms of AdWords


Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

Leave a Reply