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Bento - Jason Demant

Bento – Jason Demant

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About the Episode

Are you having trouble selling your product? Well today’s guest walks us through his strategy for sales that propelled from sales manager to CEO in a year. Also, listen to one of his sample emails that he used to get a response from a lead.

Jason Demant is CEO & Co-Founder at Bento.

Show Notes

Sales Strategies that Work

Jason thinks that the keys to being the best sales person is knowing the line between persistence and being annoying, and testing.Jason was relentless. He would send five emails before he would give up and he would test those emails and try different templates to get people to respond. Once you get people in and start building relationships with them, his next step would be over delivery. He advises to work really hard to get them everything you have promised and more.

Emails that Get Responses

Jason’s favorite email is what he calls the ‘1-2-3 email’ which basically goes something like this:

Hey Steve, 

I know you are busy, but just give me 1, 2 or 3:(And then below this, he would place the following in bullets) 

  1. I’m not interested, thanks for asking.
  2. This sounds good but now is not a good time. Contact me in 30 days.
  3. Let’s do it. Let’s hop on a call and discuss.

The subject line would say, “Should I stay or should I go?” and he would include emoticons.The responses of these emails were amazing!

Show Mentions

http://www.lifeaftercubes.com/2015/03/14/bento-founded-incubated-launched/

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