Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.
Subscribe to the Show
About the Episode
What in the world do you say to customers to see if they actually want your product? Well, today’s guest tells me I’m doing it all wrong and shares how they approached users to understand what features to build in their product. Here’s a quick hint: start with a general question.
How to Find Out What Customers Want
Baruch shares that the key to success is understanding customers and doing so is a straight forward process. They first built a list of people that they thought would be a good fit, starting from folks who already had chat apps. They reached out to the community and got introduced to start ups. They sat down with them for coffee and asked them questions such as how they talk to people who visit their sites, how they got them converted, how they increase engagement, how many visitors come from mobile, etc. From doing this over and over again, they started noticing patterns and then observed outliers from the patterns and this is where they got their data.
He mentions that you don’t have to meet everyone in person but you need to have a decent sample size and keep an open mind. What helped him as well during this time was doing screen share. They did the leg work, built the prototype and it scaled from there.
Asking the Right Questions
People tend to close up when they are being sold to so you may want to start your questions from general to specific. If you lead them to certain areas that you want to hear by asking wrong questions, you are bound to miss the cues that they offer.
- App Store Optimization in 2021 – Keyword Research (Part 3/6) - January 20, 2021
- 819: How Community Building Leads to Growth with Itamar Rogel - January 19, 2021
- App Store Optimization in 2021 – ASO Factors (Part 2/6) - January 18, 2021