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Description

Today’s guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he’s cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.

John Bura is CEO of Mammoth Interactive.

Time Stamps

6:05 – Finding licensing deals
7:26 – Content: What’s working for John and marketing tips to get people to sign up.
11:06 – Using Kickstarter for digital products
18:42 – Tactics he had used to grow his business: what worked and what didn’t
21:17 – Figuring out what content to work on next

Show Mentions

– Fav app:

BuraTech on YouTube

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.