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Today’s guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he’s cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.
6:05 – Finding licensing deals
7:26 – Content: What’s working for John and marketing tips to get people to sign up.
11:06 – Using Kickstarter for digital products
18:42 – Tactics he had used to grow his business: what worked and what didn’t
21:17 – Figuring out what content to work on next
– Fav app:
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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