Today’s guest is the Co-Founder and CMO of an app called 24me.
You will discover how they built an award-winning app by being consumer-centric, how to gain attention in a crowded space, and the questions you should ask your most frustrated users. She also discusses why being first to incorporate new Apple technology has been a great driver for growth in their company.
Building an Award-Winning App By Being Consumer Centric
You need to bring value to your app by creating the first version of your app as your minimum viable product (MVP). Only include the minimum features and see how the people would react to it.
Consumer-centricity comes in after you launch your MVP. As the word suggests, it’s about your consumers so you have to listen to them all the time, on different open channels available for you — be it on social media, Apple reviews or Google Play reviews.
Keep listening to them on what’s working, what’s not working and where they want to see the product growing. You can also send them friendly emails to ask them about their experience and always take the time to reply to their feedback.
By being consumer-centric you will build an award-winning app because you are delivering the exact thing that your users want from you. Success comes naturally when your users are happy because they will stick to your app and help you campaign for it.
Questions You Should Ask the Most Frustrated Users
You need to ask the right questions to your consumers to elicit feedback. If they are frustrated you can ask “why is it not working for you?” You can also say it this way, “what is the feature that helps you the most?” or “what’s the feature that’s not working for you?”
When you ask these questions, your users will tell you exactly what they want and what they find difficult in your app. As a result, you’ll get the best type of feedback.
– Fav app: Bazaart: (iTunes)