Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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Today’s guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company.
5:40 – Why go with across multiple categories rather than just one
9:05 – The launch approach that Likewise took and the rationale behind it
12:52 – Subscription fatigue: Why it is such a huge issue
18:20 – Ian’s leadership mindset in transitioning from a sizeable company to managing a start up
23:06 – As CEO, his best practices to make time for the vision of the company
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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