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Today’s guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company.

Ian Morris is the CEO and Co-founder of Likewise.


5:40 – Why go with across multiple categories rather than just one
9:05 – The launch approach that Likewise took and the rationale behind it
12:52 – Subscription fatigue: Why it is such a huge issue
18:20 – Ian’s leadership mindset in transitioning from a sizeable company to managing a start up
23:06 – As CEO, his best practices to make time for the vision of the company

Show Mention

Fav app: Audible: (iTunes | Google Play)

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.