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Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.
Maximizing Apple Search Ads Campaigns
In an ASO perspective, you can maximize your Apple Search Ads campaign by using the keywords that you are targeting in your app name and app description. If you are targeting the words Escape Room, for example, you can place it beside your original app name making it: Castle Breakout – Escape Room. Your rankings will increase for these particular keywords and this will help your organic growth as well.
You can also leverage on Spanish – Mexico localization by putting your keywords, app name and app description in English. If your app name is Escape Room, you can make it Escape Game, for example, in this localization. Whatever you do not have in the English localization, you can incorporate in this area.
Finding New Keywords to Bid On
You might just be focusing on the broad, generic, high traffic keywords so if you want to discover new keywords to use, you can use the tool AppFollow.io. You put in your app and it will tell you what words Apple would auto suggest. You can then start bidding for the words which you haven’t thought of before and might also find words which have decent traffic and low competition which will help for your organic growth too.