coANDco – Christoph Burgdorfer
Sponsors
Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.
PreApps provides an outlet for developers to harness early exposure, access beta testers, generate critical user feedback, and most importantly rapid downloads upon release. Get 10% off on ALL PreApps marketing services by using promo code AppMasters!
Subscribe to the Show
Subscribe via iTunes
Subscribe via Stitcher
Subscribe via RSS
About the Episode
Are you struggling to get started on your first app or leave corporate life? Well today’s guest talks about why NOW is one of the most exciting times in history and how he got his employer to actually become his first client. Also, listen to the part of the show where he shares the one strategy that led to increasing downloads by 10 fold.
Christoph Burgdorfer is the Managing Director, Partner and Founder of coANDco (UK) Ltd., London
Show Notes
Today is One of the Most Exciting Times in History
If there are times that try men’s souls, Christoph believes that there are times when men’s souls can achieve great heights too. Technology today has become so flexible and adaptable that an artist can combine his creativity with technology and make something really good. This century also allows people to be connected in different ways because the patterns of communication have changed so much in the last 50 years. The big players of the world, the gatekeepers, have lost their hold and monopoly of things in the world because the internet allows people to be on an even playing field.
Getting Anyone to be Your Client, Even Your Former Employer
It makes perfect sense to be true to what is probably the most valued ideal today – honesty. An employer will always appreciate honesty from an employee who comes up front to share his future plans. There is no telling what services an employer may need and if future plans are shared, an employer who already knows you as a good worker and appreciates your honesty will be more likely to help out as your first client. This is exactly what happened to Christoph when he explained why he was leaving his employer.
A One-Step Strategy to Increase Downloads Tenfold
Translate the metadata into all the major languages of the world. You never know in what country your app will become popular and sometimes they become popular in the least expected places.
Advice you can give to anyone looking to build a mobile app?
It is not about the idea. It is about the execution. You really need to make sure that people will have a smooth experience. Improve it and iterate the good ones. Keep it simple.
Show Mentions
– Fav app: Safari: (iTunes)