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Color Switch - David Reichelt

Color Switch – David Reichelt


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About the Episode

I’ve got the creator of the hit app, Color Switch, to talk about game design including the two specific strategies he used to come up with the idea for the game. Also, listen to how a tragic event in his life led him to having the success that he is having today.

David Reichelt is the creator of Color Switch.

Show Notes

Strategies He Used to Come Up with a Game Idea

The two different strategies that David used for Color Switch is (1) slice and dice and (2) SCAMPER. These are all very simple and anyone can use them. It is basically flexing your brain and creative muscles to come up with something until you become good at it – the same concept as going to the gym regularly.

Slice and Dice involves breaking up your problem to as many attributes as you can so you can have all of these different perspectives to look at your problem from. You then couple this tactic with SCAMPER, which is all about manipulation, to come up with up different ideas from all the different angles you have collated. The acronym stands for Substitute, Combine, Add, Magnify, Put to other uses, Eliminate, Reverse and from these solutions, you can come up with up to 100 different ideas generated from just two different techniques.

ATragic Event that Led him to Success

When David was deployed in Iraq in 2005, his mom was unfortunately diagnosed with breast cancer and she passed away from the disease in 2009. Before this all happened though, David always remembered how she would tell him, when he was a little boy, that he would be the one in the family who would do something big. His mom saw something in him and told him that he can do whatever he puts his mind to. He didn’t think much of it though until after she passed away. He then understood what his mom meant, realized that our time is not limited so he took action and set out to reach his goals. This included pursuing a degree in theater, starting a performance career and making his dreams come true.

Show Mentions

– Fav app: One More Line: (iTunes | Google Play)

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.


  • Andrew John says:

    I use to load test my APIs with 1000 parallel clients, maybe it helps

  • Hi Steve, love your podcast. I’m building a casual game myself and I’m learning a lot from your guests!

    What I would like to learn a bit more is which ad platforms people use in their games, e.g. Chartboost or others. There’s so many out there that without references it’s almost impossible to choose from.

    Could you maybe do a podcast on the different ad platforms out there and what to look for?

  • buxem says:

    Was Looking forward to this Too Bad David was stuck in a Train Station. Disappointing audio quality.

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