ComboApp – Artyom Dogtiev
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About the Episode
Are you looking for ways to market your app on Twitter? Well today’s guest shares some ways that you can get started for just a few hundred dollars. Also, listen to the one thing you should do to promote your app on Twitter for free.
Artyom Dogtiev is the Head of Branded Content at ComboApp
Show Notes
For this episode, we will discuss the different solutions social media can offer for your content marketing needs. We will specifically dive deeper into Twitter and the different options you have if you opt to use this channel. To walk us through this, we have Art Dogtiev, the Head of the Branding Content team at the app promo agency, ComboApp.
Here are the highlights of my discussion with Art:
- A sketch of who they are as a company and how they landed their spectrum of clients,
- How sharing their expertise works for them in terms of marketing their own company and the channel that best works for the clients to find them,
- Social media and how companies can take advantage of the various platforms to promote their apps,
- Three solutions that utilizing Twitter which you can use to promote your apps:
- Traditional endorsements –tweets from celebrities and influencers in their fields.
- BuySellAds.com – define your message and send a tweet from one of their accounts.
- Promoted Tweets – solution for business from Twitter itself. Promoted Tweets will resemble natural tweets and will appear at the top of the Twitter search results.
- A call to action, timing, the right hash tags, coming up with more impactful messages, spreading tweets within certain time frames and other tips in composing and positioning your messages,
- Suggestions for startups with tight budgets such as starting with a test campaign and doing your homework by going through case studies of other companies, and
- Engagement, re-engagement and the things that Facebook allows you to do.
As shared by Art, as per February 2013, Twitter already had 241M and we can safely assume that that number had gone up since. Getting the right product is still in your hands but social media gives you good communication channels to see your potential finds.
Show Mentions
– Episode: Facebook Mobile App Install Ads
– Fav app:
- Zite: (iTunes | Google Play)
- Pages: (iTunes)
Great article! I just wanted to say this post is right on the money. Apps are difficult to market, and games specifically have there own challenges. Video is definitely one of the best tools to get started with, and search engines love video. Most apps need explanation with a voice over, but most games dont, so you really need to present the game play in an enticing way and keep it short. You can make one yourself easily with your developer tool and a decent screen recorder. It takes some time but its well worth it. You
could also just pay somebody to do it. I personally have used blue fortress media to make mine, but I know there are other good ones like appvj, wyzowl, and demo fuck. Either way good luck to you! And once again great article.
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Thanks for sharing your ideas. I’d also like to express that video games have been ever evolving. Better technology and innovative developments have served create authentic and fun games. These kinds of entertainment games were not really sensible when the actual concept was first of all being tried. Just like other kinds of electronics, video games also have had to grow via many decades. This itself is testimony on the fast continuing
development of video games.
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