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Today’s guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game’s retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback.

Itamar Rogel is the Co-Founder and Chief Product Officer at Affogata.


01:04 – How the product spun out starting from social media management to creating an app.

03:10 – Solving the problem on understanding your customers including connecting to social media sources, reviewing ticketing systems, and using company’s data sources to determine the problem.

08:10 – How to use unstructured data that comes from things that people might feel in the app.

15:13 – Using customer communication on your decision-making process and not really doing everything that the customer wants you to do.

20:57 – Knowing who are using their platform and the one that relates to communication with the users or players.

31:06 – The key lesson that took Itamar to learn the longest is knowing when to give up.

Show Mentions

– Fav app: Trello


From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at



Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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