Today’s guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game’s retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback.
01:04 – How the product spun out starting from social media management to creating an app.
03:10 – Solving the problem on understanding your customers including connecting to social media sources, reviewing ticketing systems, and using company’s data sources to determine the problem.
08:10 – How to use unstructured data that comes from things that people might feel in the app.
15:13 – Using customer communication on your decision-making process and not really doing everything that the customer wants you to do.
20:57 – Knowing who are using their platform and the one that relates to communication with the users or players.
31:06 – The key lesson that took Itamar to learn the longest is knowing when to give up.
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