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Description

Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings.

Sarmad Sultan is the ASO Team Lead at Content Arcade.

Show Notes

How to Get 100 App Reviews In A Matter of Days

Sarmad got hundreds of reviews in only three days after offering the app to the users for free if they share reviews. The users were very interested in his app, so his strategy worked. However, since the app is really great, giving incentives was not necessary.  Also, this is considered a black hat strategy. If Apple learns about it, then they might not have approved it.

The best way to get reviews is to use the iOS prompt. When users are still in your app, be aggressive in asking them to leave a review about their experience with your app.

How to Squeeze Out More Keywords

If you have repeated the keywords and already maxed the number of characters, there is no way of getting more keywords. But there are keywords that you’re probably going to rank without you using it so you have to think about those keywords and they’re probably going to be similar apps where you’re going to rank.

You can double the keywords by placing it in another translation that Apple indexes like Mexico. However, if you do this, you can’t use it to localize or translate the app in Mexico so you have to pick one or the other.

How to Use Backlinks to Increase Keyword Rankings

Based on Sarmad’s experience, using backlinks can help improve your ranking. He tried backlinking on Google Play and it was worth it. After he used it, he ranked third in a particular keyword. For it, he used 10 backlinks using 10 different anchor text.

Sarmad has SEO background, so he tried this approach. There are infographics that also mentions how backlinks work. I haven’t tried this, but feel free to experiment with this and observe how it will boost your rank.