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Today’s guest is a data consultant with over 12 years of experience in creating actionable data. You’re about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn’t look at daily downloads.

Lior Barak is a data consultant and you can learn more about him at Tale About Data.


05:06 – How to simplify data processing structures.
06:17 – What data to look at if you are relying on organic downloads.
07:52 – What metrics to focus on for ads and retention.
10:00 – How to use your data to figure out your next steps.
13:41 – Why you should only have 3 daily KPIs.
15:22 – What it means to be data-driven.
17:19 – Why you shouldn’t look at daily installs.
20:43 – A tool to help analyze data better.

Show Mention

Adjust Talk
Episode 696
– Fav app: Vivino: (iTunes | Google Play)

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.