App Radar will save you time with their unified and connected ASO workflow and save you money with their Apple Search Ads team who will optimize your campaigns and increase your ROAS. See why companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.
Let Adjust unify all your marketing activities into one powerful platform, and give you the insights that you need to scale your business. Adjust provides 100% accurate mobile app tracking so you can make better informed marketing decisions. See why more than 25,000 apps have implemented Adjust’s solutions.
Coming up is a coaching call where you will discover how to increase downloads for a paid children’s app. We talk about how to properly do keyword research, hacking the “price drop” campaign and the one thing that she did to help her land an Apple Feature.
How Cheeky Beasts Landed an Apple Feature
Celeste had followed a bunch of our videos and tutorials online and the advice that worked for her is focusing the story around the app. When she filled out the Apple form, she personalized her message, giving over personal details and her story despite being worried about coming across as unprofessional. She also created an Apple-specific slideshow packed with beautiful, polished graphics and felt that made a difference.
Hacking the “Price Drop” Campaign
After the Apple Feature, Celeste got tons of impressions but because it was a paid app, they did not as much conversion as a free app would. To keep the momentum going, leverage that feature in your app screenshots as social proof. On the revenue side, you can also go with the freemium model where, for this app, a couple of chapters can be made free and the rest of the chapters can stay as paid.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
- 753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers - October 15, 2019
- 752: The One-Pager to Validate App Ideas with Leo J Barnett - October 8, 2019
- 751: The Data to Focus on to Increase Downloads with Lior Barak - October 1, 2019