Today’s guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs.
02:31 – How Ryan balances community engagement with direct response KPIs.
09:42 – The type of ad units that work best on Reddit and why advertising on Reddit gives you great results.
20:08 – Best practices for games and apps looking for feedback and engagement from Reddit users, and things to note when advertising on the platform
– Fav app: SpotHero
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