You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you’re a small one he shares how you can set up a Facebook campaign just like the big guys.
00:55 – What audience to go for if you are on a small budget.
03:19 – Optimizing ad groups and why you should set it up on different groups.
04:43 – Knowing what to show your audience, optimizing on Facebook and why a broader Facebook targeting works better.
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