Today’s guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune.

You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you’re a small one he shares how you can set up a Facebook campaign just like the big guys.


00:55 – What audience to go for if you are on a small budget.

03:19 – Optimizing ad groups and why you should set it up on different groups.

04:43 – Knowing what to show your audience, optimizing on Facebook and why a broader Facebook targeting works better.


Lakshmi uma