Facebook Messenger: How to Create a Viral Loop in Your App with Lucy Zhang

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Facebook Messenger – Lucy Zhang

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About the Episode

Are you relying on press to get downloads for your app? Well today’s guest tells us how she turned the downloads from the early press clippings into more users by creating a viral loop within the app. Also, listen to the advice that she gives to app developers about building a minimum viable product and why the launch date is NOT as important as you think.

Lucy Zhang, who co-founder of the Beluga app which Facebook bought in March 2011 and is now the Facebook Messenger app.

About Facebook Messenger App

Text your friends for free. Get Facebook Messenger to instantly reach friends on their smart phones, feature phones or desktop computers. In addition to sending free texts, you can also:

– Chat with a group
– Send voice messages, photos, stickers, smileys and other emoji
– Get push notifications
– Know who’s seen your messages
– Include your location

Messenger does all this using your existing data plan.

Show Mentions

– LouisGray.com article

– Fav apps:

– Asana: (iTunes | Google Play)

– Uber: (iTunes | Google Play)

– Mailbox: (iTunes)

– Combine 4!: (iTunes)

Author
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Steve Young

Founder at AppMasters

I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.