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About the Episode
Are you looking for a way to drive downloads for your mobile app? Well today’s guest is the Product Marketing Manager for Payments and Mobile App Ads at Facebook and she breaks down the best practices for optimizing your mobile app ads. Also, listen to the new feature that allows you to target users who are similar to your current customers.
#1: Use Custom Creatives
#2: Create separate campaigns
#3: Leverage targeting capabilities
#4: Integrate SDK or Work with a Measurement Partner
– Fav app: Cardiio: (iTunes)
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