How to Optimize Facebook Mobile App Ads with Neha Jogani

Facebook – Neha Jogani

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About the Episode

Are you looking for a way to drive downloads for your mobile app? Well today’s guest is the Product Marketing Manager for Payments and Mobile App Ads at Facebook and she breaks down the best practices for optimizing your mobile app ads. Also, listen to the new feature that allows you to target users who are similar to your current customers.

Neha Jogani is Product Marketing Manager for Payments and Mobile App Ads at Facebook.

Show Notes

#1: Use Custom Creatives

#2: Create separate campaigns

#3: Leverage targeting capabilities

#4: Integrate SDK or Work with a Measurement Partner

Show Mentions

– Mobile Measurement Partners

– Fav app: Cardiio: (iTunes)

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Steve Young

Founder at AppMasters

I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.

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