Today’s guest is Kate Nezhura, Director of Product at MobilityWare.

With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games.

Highlights

02:05 – How to figure out preferred price points

04:05 – How to segment for monetization

11:02 – The best way to monetize

19:14 – When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow?

28:45 – How to incorporate monetization with live ops

Show Mentions

– Fav app: Merge Mansion:(iTunes | Google Play)
MobilityWare

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