Coming up is an interview from our first virtual summit from July 2018 with then VP of Growth at FreshPlanet, Shamanth Rao. You will discover what your targeting should be on your first Facebook ad campaign, what your app needs before running a Facebook campaign, and the ad creatives that are performing the best.

Shamanth Rao is the Founder at RocketShip HQ and host of the Mobile User Acquisition podcast. When we did the interview he was the VP of Growth at FreshPlanet.

Highlights

03:05 – When should you use attribution tools?

04:08 – Who should implement Facebook Ads for App Installs?

05:14 – Soft launch vs worldwide launch

06:35 – How do we target our ideal market?

10:00 – About FB Ad Creatives and Instagram Stories

17:00 – CTA on FB Ad video

23:00 – FB Ad Objective

27:48 – Thoughts on Special Offers

Sponsors

SOCIALPETA
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CHECKASO
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

Lakshmi uma