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Coming up is a call I did with someone who wanted advice on how to launch a social media app. I share advice on launch strategies, product features and leveraging other social networks for growth.
Launch strategy– For social media apps, a good strategy is to do a soft launch in other countries such as UK and Australia and then come to the US.
Product features – Thinking about which colors to use and other details as micro as this should be thought of later on once you get some traction but to determine which ones to use in the early stages, you can check the App Store and see which ones you can use to really stand out. For example, when you search the store using your keywords and see that most competitors are using yellow, you might think of going for blue.
Press Releases – These are useful if you are trying to build brand awareness but if you are aiming to get downloads, it is better to spend your time on Facebook or finding other channels to drive downloads.
Growth – If you have a big budget, utilize influencer marketing and/or Facebook. An in-person event doesn’t scale that much so you might only get a certain number of people in a certain region.
Retention – Think about your favorite app and think about what they are doing that brings you back to them.
Tools for Tracking KPIs – AppAnnie, AppsFlyer, Mobile App Attribution, Sensor Tower and Mobile Action are useful tools which you can check out.
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