Coming up is a coaching call where I give feedback and app marketing strategies for a listener’s new game. Your mind will be blown away with addicting game elements, game design and how to name a game using popular movie titles and sports teams.
Naming a Game Using Popular Movie Titles
For casual games, a lot of times, nobody’s really searching for the types of games that we make. So I am testing around trying to call a game something similar to something else. For example, we renamed a game originally called Cosmic Jump to Galaxy Jump as we were targeting Guardians of the Galaxy. We are optimizing the subtitles and everything else for the particular phrase and what I am looking for words to add in are those which tend to have good traffic and volume but have low competition.
So for this app, Fly Bye Birdie, we can think of other bird-related themes which we can capitalize on, such as Rio, for example.
App Marketing Strategies
Besides ASO which you can do on your own, you can do my favorite campaign: paid to free campaign. You turn your paid apps to become a free one for a couple of days and for those which are already free, you give the in-app purchases free. You can do this for remove ads, virtual characters and weapons, or anything which you can give away. For paid apps, bots will pick it up, marketing-wise but for free apps, it is imperative that you get press for it or your efforts will go to waste. To do this, you can pitch in AppAdvice and BGR. Build connections and maintain relationships to get the coverage you need.
If you have some budget, you can consider influencer marketing to drive downloads but if you don’t then you can pitch Apple by looking for someone in LinkedIn.