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About the Episode
You will hear how today’s entrepreneur learned how to code the first version of his app and the resource that he used. Also, listen to the guerilla marketing tactics he used in the early days to validate his idea which has now raised over $13M.
Resources in Building an App
In building an app, Brad advises to check out the granular tutorials online to walk you through the process step by step on how to build an app.He wrote the codes of the first version of his app and in learning how to code,the site that he found really helpful was the one from Ray Wenderlick. He recommends his walk through as a good starting point when building your app.
Tactics to Validate an Idea to Drive App Growth
Brad and his brother believed this idea that you cannot forget your tickets at home, that you don’t have to print them and that the tickets are transferrable to a friend if you are late are all features that people would want and would go for. To validate this, they had a lot of grassroots approaches such as passing out business cards and propping themselves up in stadiums before a game to tell everyone about the app. Their first efforts paid off as they learned that there really was a demand for the app. After that, they preceded to on-the-ground distribution andFacebook ads. These two, coupled with the fact that their app had a great social component which makes it more shareable, had drove growth to their app leading to more investments.
– Fav app: Pocket: (iTunes)